Tweaking Nature for a Better Tomorrow
What are the "facts" behind this much touted idea of a human-caused Global Warn- ing? Simply that they are not our facts. Join and help us Spread Our Own Facts.
Email: eio@shellac.org
Like the sun-bronzed workers in the orchards, our custom data cherry-picking team is at your firm's disposal to harvest relevant "facts," and extrude them into your firm's particular frame. An easy way to accomplish this is to focus on a single paper of our choosing, and to simply ignore the rest of peer-review research.
A recent example is the Lindzen-Choi paper that finds low climate sensitivity (around 0.5°C for doubled CO2). This neglects all the research using independent techniques studying different time periods that find our climate has high sensitivity (around 3°C for doubled CO2). This includes research using a similar approach to Lindzen-Choi but with more global coverage.
One of our more powerful tools is the setting of impossible expectations. We like to use the uncertainties of climate models as an excuse to reject ALL climate models. Especially those that run counter to your firm's frame.
Your frame, is OUR frame! Even though this neglects the fact that there are solid evidence that humans are causing global warming, the public at large would much rather believe our promises than their "inconvient truths."